Food Quality Tracking System Established

26/04/2017

By scanning the codes, customers can trace the origin and transport of food Image: Shanghai Daily

​chinaurbanisationnews

Amid increasing food safety concerns in a country peppered with food scandals, Shanghai is establishing a food tracking system, helping regain consumers' faith in China's food market.  

Image: blog.sina.com.cn

This system includes about 20 varieties of food in nine categories. Consumers can download apps on their phones or log onto a website to access data across the food supply chain.  

The system of tracking food chain is the latest development in the convergence of the mobile Internet and public consumption. It is part of a national strategy to find innovative ways to apply technology to the improvement of daily lives, according to government officials.

Image: blog.sina.com.cn

Seres Internet Technology Co is a shanghai-based company featuring the integration of technology, agriculture and retailing with an ever-expanding operation networks between stores and farms in many regions. It said it has invested “several billion yuan” to build a system covering the chain from farm cultivation to transport to purchase sites.

Using international standards for food-tracking, some vegetables like celery are already being exported to Japan, where the food-safety standards are higher than China, covering agricultural seeds, pesticides, chemical fertilizers, soil, air, water, light, nutritional value and transportation temperature, among other factors.

Image: blog.sina.com.cn

Seres has also factored the Internet of Things into its technology. It is now doing research on adapting artificial intelligence technology to agriculture and retailing. Such advanced systems also predict market demand for food and optimize logistics routes. As a result, food is fresher and safer upon arrival.

People can scan the QR code on the food packaging when purchasing pork, and check its place of origin and ascertain what date it left the slaughterhouse, and can even watch a real-time video of rice under cultivation.

With a new mobile application supporting virtual reality features, consumers can purchase food online, based on collected images and set-ups from brick-and-mortar stores.

​Seres-developed technology and services was one of the exhibits at the 5th China (Shanghai) International Technology Fair that opened on April 20. The three-day Shanghai International Technology Fair, held at the Shanghai World Expo Exhibition and Convention Center was to show how advanced technologies can be applied to commercial and home uses.

Read the original article at Shanghai Daily

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