Chinese real estate giant SOHO is said to be working with internet search-engine Baidu to sell homes online.
Executive from the two companies have made the suggestion while on a panel discussion at the Boao Forum.
If the partnership realized, it will be the first major tie-up between a land developer and an Internet company in the country.
Details haven't been made clear. Baidu President Zhang Yaqin says talks are at a very early stage.