E-Commerce Forms New Communities

A Mailworld convenience store

App: Cai Zhi Yun

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Those humble community convenience stores are coming to life as e-businesses launch community services.


Recently, customised agricultural products are flourishing in the e-commerce industry. For example, a plot of land is divided into 10 pieces; each piece of land is then rented to 10 different “owners” who ask the farmers to undertake planting according to their requirements. Once the products are ready for supply, an express delivery company will deliver them to the “owners”.

“Group collecting”; “pre-buying” or “group buying” are ways of collecting finance for this kind of customised agricultural e-commerce.

E-commerce has been changing a lot recently. Generally speaking, if you buy something online and you are not available to pick it up at home, you can let the courier to leave it at a convenience store nearby.

Lately, you can find a sign named “Mail World” on some convenience stores’ doors in Shenzhen. Mail World is an e-commerce subsidiary of Alibaba which provides online to offline services. You can not only pick up your package at any time at the 24 hours service convenience stores which are working with Mail World, but can also order directly online some special agricultural products like hairy crabs from Yangcheng Lake, Suzhou via Mail World’s platform which will be delivered to you within 24 hours.

The express delivery company Shunfeng opened a community service store in March  providing package collection coupled with showroom services for online shopping, email order facilities and even financial services.  

The property developer, Wanke launched an APP named “Living Here” where users can not only trace deliveries to their address but are also able to log maintenance problems or complaints as well as finding out latest notices or community news.

Fantasia, a Shenzhen based property developer launched an APP “Cai Zhi Yun”  in June last year which goes even further. Users are also able to pay property management fees and obtain information on surrounding shops’ discounts, house decoration, housekeeping, laundry, training, etc, which forms a mini commercial community circle.  



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