Chinese people pay significant importance to health and wellness in their life choices and product purchasing is no different, with consumers being willing to pay a premium for 'healthy' goods. However some of these healthy goods are being produced at an unhealthy environmental cost.
The Forest Stewardship Council (FSC) is a global, not-for-profit organization dedicated to the promotion of environmentally sound, socially beneficial and economically prosperous management of the world's forests. Over the past 20 years, FSC has earned a reputation as the most rigorous, credible forest certification system. There are two types of FSC certification: Forest Management and Chain of Custody. In both types of certification, independent Certification Bodies verify that all FSC-certified forests conform to the management standard.